Managing imitation strategies : how later entrants seize markets from pioneers
著者
書誌事項
Managing imitation strategies : how later entrants seize markets from pioneers
Free Press , Maxwell Macmillan Canada , Maxwell Macmillan International, c1994
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注記
Includes bibliographical references (p. 257-279) and index
内容説明・目次
内容説明
Drawing on seven years of research, Schnaars shows - and documents - that, contrary to conventional beliefs, imitators often surpass pioneers as market leaders and subsequently attain the greatest financial rewards.
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