Handbook of demographics for marketing & advertising : new trends in the American marketplace
著者
書誌事項
Handbook of demographics for marketing & advertising : new trends in the American marketplace
Lexington Books, c1994
2nd ed
- タイトル別名
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Handbook of demographics for marketing and advertising
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注記
Includes bibliographical references (p. 313-316) and index
内容説明・目次
内容説明
A reference guide for business persons and academics, this handbook provides information about rapidly changing demographic, buying and living patterns of consumers. It supplies information on population dynamics, trends, and explains business implications to marketers and advertisers.
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