Principles of marketing

Author(s)

• Lamb, Charles W.
• Hair, Joseph F.
• McDaniel, Carl D.

Bibliographic Information

Principles of marketing

Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel

South-Western Pub. Co., c1994

2nd ed

Note

Includes bibliographical references and indexes

Details

• NCID: BA23614810
• ISBN:
  • 0538829826
• LCCN: 93019613
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cincinati, Ohio
• Pages/Volumes: xxxii, 846 p.
• Size: 28 cm
• Classification:
  • LCC : HF5415
  • DC20 : 658.8
• Subject Headings:
  • LCSH : Marketing
  • LCSH : Marketing -- Management