Competing for the future


Competing for the future

Gary Hamel, C.K. Prahalad

Harvard Business School Press, c1994

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Bibliography: p. 303-306

Includes index



This text develops a coherent model for how today's executives can identify and accomplish goals in tomorrow's marketplace. The strategy addresses how executives can ease the tension between competing today and clearing a path toward leadership in the future. The strategy can be used to get beyond restructuring by reinventing strategy and transforming industry; to find the future by abandoning the past and developing industry foresight through intelligence and imagination and constructing an architecture; to mobilize for the future by leveraging, rather than allocating resources; and to get to the future first by proactively shaping industry structure.


  • Getting off the treadmill
  • how competition for the future is different
  • learning to forget
  • competing for industry foresight
  • crafting strategic architecture
  • strategy as stretch
  • strategy as leverage
  • competing to shape the future
  • building gateways to the future
  • embedding the core competence perspective
  • securing the future
  • thinking differently.

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