Cases in marketing management
著者
書誌事項
Cases in marketing management
(The Irwin series in marketing)
Irwin, c1994
6th ed
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注記
Includes bibliographical references
内容説明・目次
内容説明
A marketing case book for use where Harvard length cases are not appropriate. Each case is designed to fit into a specific section of a course in Marketing Management. A typical case length is 15-30 pages.
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