Cases in marketing management

Author(s)

• Bernhardt, Kenneth L.
• Kinnear, Thomas C.

Bibliographic Information

Cases in marketing management

Kenneth L. Bernhardt, Thomas C. Kinnear

（The Irwin series in marketing）

Irwin, c1994

6th ed

Note

Includes bibliographical references

Details

• NCID: BA23682446
• ISBN:
  • 0256122466
• LCCN: 93005594
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Burr Ridge, Ill.
• Pages/Volumes: xiv, 754 p.
• Size: 25 cm
• Classification:
  • NDC8 : 675
  • LCC : HF5415.13
  • DC20 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management -- Case studies
  • LCSH : Marketing -- Decision making -- Case studies
• Parent Bibliography ID:
  • BA0019742X