Strategic management in information technology
著者
書誌事項
Strategic management in information technology
Prentice Hall, c1994
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注記
Includes bibliographical references
内容説明・目次
内容説明
This casebook explores the strategy and management issues at the heart of the constant change in the information technology industry. The text examines issues such as intense price competition, declining opportunities for differentiation, shorter product life cycles, achieving superior quality, focusing organisation on new merging growth business, motivation and empowering employees. Five sections cover industry dynamics, competitive and functional strategic, government and globalisation, functional areas of business and general management issues.
目次
Industry Notes. Competitive Strategy. Globalization and Government. Financial Marketing and Manufacturing Strategy. General Management.
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