Persuasive communication

Author(s)

• Bettinghaus, Erwin Paul
• Cody, Michael J.

Bibliographic Information

Persuasive communication

Erwin P. Bettinghaus, Michael J. Cody

Harcourt Brace College Publishers, c1994

5th ed

Note

Includes indexes

Details

• NCID: BA23696258
• ISBN:
  • 0030553520
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York ; Tokyo
• Pages/Volumes: x, 406 p.
• Size: 24 cm
• Classification:
  • LCC : BF637.P4
  • DC19 : 303.3/4
  • NDC7 : 361.55
• Subject Headings:
  • LCSH : Persuasion (Psychology)