Persuasive communication

著者

• Bettinghaus, Erwin Paul
• Cody, Michael J.

書誌事項

Persuasive communication

Erwin P. Bettinghaus, Michael J. Cody

Harcourt Brace College Publishers, c1994

5th ed

注記

Includes indexes

内容説明・目次

内容説明

This classic, cogent analysis of the major theories of persuasive communication includes many examples from advertising, the legal profession and social sciences research.

目次

Part I: Fundamental Theories of Attitude Change. Persuasion and Communication. Developing Attitudes and Beliefs. Message Learning Theory and Theories of Self-Persuasion. Attribution Theory and Theories of Belief Change. Part II: Components of Persuasion. Source Characteristics. Successful Persuasion: Predicting Individual Response. Successful Persuasion: Predicting Group Responses. Structuring Messages and Appeals. Nonverbal Communication and Speaker Credibility. Part III: Contexts for Persuasion. Persuasion in Interpersonal Relationships. Persuasion in Conflict Management. Persuasion in the Formal Organization. Campaigning for Change. Persuasion and Planned Social Change.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA23696258
• ISBN:
  • 0030553520
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York ; Tokyo
• ページ数/冊数: x, 406 p.
• 大きさ: 24 cm
• 分類:
  • LCC : BF637.P4
  • DC19 : 303.3/4
  • NDC7 : 361.55
• 件名:
  • LCSH : Persuasion (Psychology)