Persuasive communication
Author(s)
Bibliographic Information
Persuasive communication
Harcourt Brace College Publishers, c1994
5th ed
Available at / 6 libraries
-
No Libraries matched.
- Remove all filters.
Note
Includes indexes
Description and Table of Contents
Description
This classic, cogent analysis of the major theories of persuasive communication includes many examples from advertising, the legal profession and social sciences research.
Table of Contents
Part I: Fundamental Theories of Attitude Change. Persuasion and Communication. Developing Attitudes and Beliefs. Message Learning Theory and Theories of Self-Persuasion. Attribution Theory and Theories of Belief Change. Part II: Components of Persuasion. Source Characteristics. Successful Persuasion: Predicting Individual Response. Successful Persuasion: Predicting Group Responses. Structuring Messages and Appeals. Nonverbal Communication and Speaker Credibility. Part III: Contexts for Persuasion. Persuasion in Interpersonal Relationships. Persuasion in Conflict Management. Persuasion in the Formal Organization. Campaigning for Change. Persuasion and Planned Social Change.
by "Nielsen BookData"
