Persuasive communication
著者
書誌事項
Persuasive communication
Harcourt Brace College Publishers, c1994
5th ed
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注記
Includes indexes
内容説明・目次
内容説明
This classic, cogent analysis of the major theories of persuasive communication includes many examples from advertising, the legal profession and social sciences research.
目次
Part I: Fundamental Theories of Attitude Change. Persuasion and Communication. Developing Attitudes and Beliefs. Message Learning Theory and Theories of Self-Persuasion. Attribution Theory and Theories of Belief Change. Part II: Components of Persuasion. Source Characteristics. Successful Persuasion: Predicting Individual Response. Successful Persuasion: Predicting Group Responses. Structuring Messages and Appeals. Nonverbal Communication and Speaker Credibility. Part III: Contexts for Persuasion. Persuasion in Interpersonal Relationships. Persuasion in Conflict Management. Persuasion in the Formal Organization. Campaigning for Change. Persuasion and Planned Social Change.
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