Strategic marketing management : text and cases

Author(s)

• Ferrell, O. C.
• Lucas, George H., Jr.
• Luck, David Johnston

Bibliographic Information

Strategic marketing management : text and cases

O.C. Ferrell, George H. Lucas, Jr., David Luck

College Division, South-Western Pub., c1994

Note

Includes bibliographical references and index

Details

• NCID: BA23703648
• ISBN:
  • 0538828234
• LCCN: 93036583
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cincinnati
• Pages/Volumes: xv, 404 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.13
  • DC20 : 658.8/02
• Subject Headings:
  • LCSH : Marketing -- Management