How to market computers and information technology

著者

書誌事項

How to market computers and information technology

Hamish E. Macarthur and Merlin Stone

Macmillan, 1994

2nd ed

タイトル別名

How to market computers and office systems

大学図書館所蔵 件 / 全20件

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注記

Previous ed. published as: How to market computers and office systems / Merlin Stone and Hamish Macarthur. 1984

Includes index

内容説明・目次

内容説明

How to Market Computers and Information Technology covers all the basic principals of marketing from strategic planning through to management implementation. Covering all aspects of the marketing mix, this book provides practical guidance on all the steps required for planning, implementing and executing sales and marketing programmes. This is an invaluable reference source for all managers and professionals in the information technology industry. Videos Hamish Macarthur in conversation with the late Brian Redhead Differentiation in today's markets depends on clear marketing strategies implemented with a strong emphasis on service. This series of 4 videos covers the following key aspects of implementing sales and marketing strategy: * Selling and Account Management * Customer Service * Distribution Channels * Products and Product Mix The videos offer an authoritative insight into helping sales, marketing and planning professionals to address the key issues. For further information please write to: Just Results Multimedia, PO Box11, Woodstock, Oxford OX20 1SG

目次

The Scope of Computer Marketing - Strategic Overview - Strategic Alternative for Suppliers - Understanding the Market - Product Policy - Prices and Costs - Marketing Communications - Distribution Channel - Selling and Account Management - Customer Care, Support and Service - New Product Marketing Strategies - Database Marketing - Marketing Objective and Plans - Marketing Organisation - Managing and Controlling Marketing -

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