How to market computers and information technology

Author(s)

• Macarthur, Hamish
• Stone, Merlin

Bibliographic Information

How to market computers and information technology

Hamish E. Macarthur and Merlin Stone

Macmillan, 1994

2nd ed

Other Title

How to market computers and office systems

Note

Previous ed. published as: How to market computers and office systems / Merlin Stone and Hamish Macarthur. 1984

Includes index

Details

• NCID: BA23732861
• ISBN:
  • 0333608143
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Basingstoke
• Pages/Volumes: x, 332 p.
• Size: 30 cm
• Classification:
  • DC20 : 004.0688
• Subject Headings:
  • LCSH : Computers -- Marketing
  • LCSH : Information technology -- Marketing