Simulated test marketing : technology for launching successful new products

著者

• Clancy, Kevin J.
• Shulman, Robert S.
• Wolf, Marianne

書誌事項

Simulated test marketing : technology for launching successful new products

Kevin J. Clancy, Robert S. Shulman, Marianne M. Wolf

Lexington Books, c1994

注記

Includes bibliographical references (p. 291-294) and index

内容説明・目次

内容説明

An evaluation of the methodologies, advantages, and disadvantages of all the current STM systems and models now in use. The authors describe a wealth of new tools and techniques that will transform a risky marketing plan into a plan for success.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA23734186
• ISBN:
  • 0029055059
• LCCN: 94017718
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: xiii, 306 p.
• 大きさ: 25 cm
• 分類:
  • LCC : HF5415.125
  • DC20 : 658.8/00285
• 件名:
  • LCSH : Marketing -- Computer simulation
  • LCSH : New products -- Marketing