Simulated test marketing : technology for launching successful new products

Author(s)

• Clancy, Kevin J.
• Shulman, Robert S.
• Wolf, Marianne

Bibliographic Information

Simulated test marketing : technology for launching successful new products

Kevin J. Clancy, Robert S. Shulman, Marianne M. Wolf

Lexington Books, c1994

Note

Includes bibliographical references (p. 291-294) and index

Details

• NCID: BA23734186
• ISBN:
  • 0029055059
• LCCN: 94017718
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xiii, 306 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.125
  • DC20 : 658.8/00285
• Subject Headings:
  • LCSH : Marketing -- Computer simulation
  • LCSH : New products -- Marketing