AMA complete guide to small business marketing

Author(s)

• Cook, Kenneth J. (Kenneth Joseph)

Bibliographic Information

AMA complete guide to small business marketing

Kenneth J. Cook

American Marketing Association : NTC Business Books, c1993

• : pbk

Other Title

Small business marketing

Note

Includes bibliographical references (p. 112-113) and index

Contents of Works

• Selecting target markets
• Analyzing target markets
• Rating target markets
• Developing sales plans

Details

• NCID: BA23737843
• ISBN:
  • 0844235903
  • 0844235962
• LCCN: 92018353
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Lincolnwood, Ill.
• Pages/Volumes: xiv, 162 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.1
  • DC20 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management
  • LCSH : Small business -- United States -- Management