Quality assurance in marketing : setting action standards for better results
Author(s)
Bibliographic Information
Quality assurance in marketing : setting action standards for better results
（McGraw-Hill marketing for professionals）
McGraw-Hill, c1994
Available at 10 libraries
Note
Includes index
Description and Table of Contents
Description
Quality assurance consists of planned and systematic actions which enable standards of quality to be quantified and maintained. This guide offers practical strategies for introducing quality assurance in marketing, enabling a marketing manager or director to improve efficiency and develop more control over the marketing operation. The work aims to describe standards which will reduce costs, increase customer-oriented activities, and keep the marketing department in line with the organization's more general policies to beat the competition.
Table of Contents
- What is quality assurance and why does it matter?
- preparing for marketing quality assurance
- setting the rules - marketing quality management principles
- how marketing quality assurance will develop and grow
- the marketing quality system begins with your team
- making it work - implementation of the marketing quality system
- control in practice - documentation of marketing quality system
- managing change - auditing the marketing quality system
- controlling the successful marketing quality system.
by "Nielsen BookData"