Quality assurance in marketing : setting action standards for better results
著者
書誌事項
Quality assurance in marketing : setting action standards for better results
（McGraw-Hill marketing for professionals）
McGraw-Hill, c1994
大学図書館所蔵 件 / 全10件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
Includes index
内容説明・目次
内容説明
Quality assurance consists of planned and systematic actions which enable standards of quality to be quantified and maintained. This guide offers practical strategies for introducing quality assurance in marketing, enabling a marketing manager or director to improve efficiency and develop more control over the marketing operation. The work aims to describe standards which will reduce costs, increase customer-oriented activities, and keep the marketing department in line with the organization's more general policies to beat the competition.
目次
- What is quality assurance and why does it matter?
- preparing for marketing quality assurance
- setting the rules - marketing quality management principles
- how marketing quality assurance will develop and grow
- the marketing quality system begins with your team
- making it work - implementation of the marketing quality system
- control in practice - documentation of marketing quality system
- managing change - auditing the marketing quality system
- controlling the successful marketing quality system.
「Nielsen BookData」 より
