The Portable MBA in strategy
著者
書誌事項
The Portable MBA in strategy
（The portable MBA series）
Wiley & Sons, c1994
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
Strategic management and planning is no longer the province of directors, but falls equally on the shoulders of middle managers. This volume offers the insights of top strategic thinkers from leading US business schools, including Harvard, Northwestern, Dartmouth, Stanford, Michigan, Wharton and the Cranfield School of Management in England. From tackling issues of corporate, business and global strategy to analyzing industrial, technological and organizational factors, the volume defines the current terms involved and offers practical suggestions for implementing strategies in any business environment. The "Portable MBA" series has been developed to cover the range of business functions in a typical MBA course. Each book offers practical overviews of insights and information needed for the MBA programmes. Although not specifically designed as a course book, each book relates to part of a typical MBA course.
目次
- Corporate Strategy
- Business Unit Strategy
- Global Strategy
- Political Strategy
- Industry Analysis
- Macroenvironmental Analysis
- Technology Analysis
- Organization Analysis
- Developing Strategy Alternatives
- Evaluating Strategy Alternatives
- Implementing Strategy: Achieving Strategic Alignment
- Implementing Strategy: Reconfiguring Operational Processes
- Implementing Strategy: Managing Organizational Culture
- Managing Strategy Making.
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