Sales promotion in postmodern marketing

Author(s)

• Petersen, Christian
• Toop, Alan

Bibliographic Information

Sales promotion in postmodern marketing

Christian Petersen and Alan Toop

Gower, c1994

Note

Includes bibliographical references (p. 181-185) and index

Details

• NCID: BA23742515
• ISBN:
  • 0566074508
• LCCN: 94002296
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Aldershot, Hampshire, England ; Brookfield, Vermont, USA
• Pages/Volumes: xiv, 192 p.
• Size: 30 cm
• Classification:
  • LCC : HF5438.5
  • DC20 : 658.8/2
  • DC20 : 658.82
• Subject Headings:
  • LCSH : Sales promotion
  • LCSH : Marketing
  • FREE : Marketing