Readings in advertising and promotion strategy

Author(s)

• Barban, Arnold M.
• Sandage, C. H. (Charles Harold)

Bibliographic Information

Readings in advertising and promotion strategy

[compiled by] Arnold M. Barban [and] C.H. Sandage

R.D. Irwin, 1968

Other Title

Advertising and promotion strategy

Note

Includes bibliographies

Details

• NCID: BA23743518
• LCCN: 68014876
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Homewood, Ill.
• Pages/Volumes: x, 301 p.
• Size: 23 cm
• Classification:
  • LCC : HF5823
  • DC : 659.1/08
• Subject Headings:
  • LCSH : Advertising -- Addresses, essays, lectures
  • LCSH : Sales promotion -- Addresses, essays, lectures