The White House speaks : presidential leadership as persuasion
著者
書誌事項
The White House speaks : presidential leadership as persuasion
（Praeger series in political communication）
Praeger, 1994
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注記
Includes bibliographical references (p. [249]-255) and index
内容説明・目次
内容説明
This work treats presidential leadership as persuasive communication. The major theories of presidential leadership found in the literature establish the central role of persuasion, and introduce the interpretive systems approach to political communication as a theoretical framework for the study of presidential leadership as persuasion. Case studies examine recent presidents' use of public persuasion to perform their leadership functions. Particular attention is devoted to coalitional constraints on presidential pardoning rhetoric, presidential leadership through the politics of division, the political significance of conflicting political narratives, the sermonic nature of much 20th-century presidential discourse, the difficulties inherent in persuading the public to make sacrifices, and the dangers of relying too heavily on public rhetoric. The concluding chapter considers the rhetoric that contributed to the demise of the Bush presidency, the election of Bill Clinton, and the challenges facing the Clinton presidency.
目次
Preface Presidential Leadership as Persuasion The Interpretive Systems Approach to Presidential Leadership The Coalitionless President and the Pardons The Politics of Division Narrative Conflict and the Panama Canal Treaties Political Jeremiads from the Bully Pulpit Presidential Mobilization for Sacrifice The Presidency in Rhetorical Crisis Conclusions: Presidential Leadership in the 1990s Index
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