Electronic media programming : strategies and decision making

Author(s)

• Carroll, Raymond L.
• Davis, Donald M.

Bibliographic Information

Electronic media programming : strategies and decision making

Raymond L. Carroll, Donald M. Davis

（McGraw-Hill series in mass communication）

McGraw-Hill, c1993

Note

Includes bibliographical references (p. 506-511) and index

Details

• NCID: BA23761892
• ISBN:
  • 0070102988
• LCCN: 92046063
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xii, 532 p.
• Size: 25 cm
• Classification:
  • LCC : PN1990.83
  • DC20 : 384.54/42
• Subject Headings:
  • LCSH : Broadcasting -- United States -- Planning
  • LCSH : Radio programs -- United States -- Planning
  • LCSH : Television programs -- United States -- Planning
• Parent Bibliography ID:
  • BA06891177