The complete guide to nonprofit management

著者

    • Smith, Bucklin & Associates
    • Wilbur, Robert H. (Robert Hunter)
    • Finn, Susan Kudla
    • Freeland, Carolyn M.

書誌事項

The complete guide to nonprofit management

Smith, Bucklin & Associates ; edited by Robert H. Wilbur, Susan Kudla Finn, and Carolyn M. Freeland

(Nonprofit law, finance, and management series)

John Wiley, c1994

  • : hbk
  • : pbk

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注記

Includes bibliographical references

内容説明・目次

内容説明

Due to their special structure and goals, non-profit organizations face operational concerns far different from those of profit-making businesses. This study identifies and addresses the key areas of activity for non-profit organizations of all shapes and sizes. Real examples and numerous examples help non-profit managers to adapt the book's advice and guidelines to their own particular needs. The text offers guidance on every aspect of running a non-profit organization, from financial management and marketing to strategic planning and lobbying, including: the importance of establishing and following the organization's mission; the role of the Board of Directors in daily operations; developing and implementing effective fund-raising campaigns; and selecting and working with consultants.

目次

  • BUILDING THE FOUNDATION
  • Establishing the Organization's Direction
  • Working Together: Maximizing Board and Staff Effectiveness
  • Raising Money to Achieve Your Goals
  • PURSUING THE MISSION
  • Creating a Marketing Orientation in the Nonprofit Organization
  • Providing Needed Educational Programs
  • Mastering the Meeting Planner's Puzzle
  • Using Public Relations Tools Effectively
  • Getting Political Support for Your Cause
  • MANAGING THE ORGANIZATION
  • Financial Management
  • Choosing and Nurturing an Information System
  • Your People and Their Environment
  • Knowing Important Legal Requirements
  • Selecting and Using Consultants.

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