Cases in European marketing
著者
書誌事項
Cases in European marketing
Kogan Page, 1993
大学図書館所蔵 全10件
内容説明・目次
内容説明
Explores some of the challenges that companies face when marketing their goods or services across Europe. The text describes actual case histories, such as the marketing of a European mobile telephone network, the battle for the European breakfast cereal market and European car pricing.
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