Cases in European marketing
Author(s)
Bibliographic Information
Cases in European marketing
Kogan Page, 1993
Available at 10 libraries
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Research Institute for Economics & Business Administration (RIEB) Library , Kobe University図書
658.8-554s081000089192*
Description and Table of Contents
Description
Explores some of the challenges that companies face when marketing their goods or services across Europe. The text describes actual case histories, such as the marketing of a European mobile telephone network, the battle for the European breakfast cereal market and European car pricing.
by "Nielsen BookData"