International marketing

著者

• Walsh, L. S.

書誌事項

International marketing

L. S. Walsh

（The M. & E. handbook series）

Pitman, 1993

3rd ed

注記

Bibliography: p. [284]-285

内容説明・目次

内容説明

This M&E Handbook is a basic text for students who have some background of general marketing theory but little or no knowledge in the specialized area of international marketing. Recommended by the Institutes of Export and Marketing, this Handbook is also suitable for those studying for the examinations of the CAM Foundation. This completely updated Handbook contains new case studies, and is on the recommended reading lists of CIM, CAM, Institute of Export and Institute of Freight Forwarders.

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詳細情報

• NII書誌ID(NCID): BA23823606
• ISBN:
  • 0712109811
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: London
• ページ数/冊数: vii, 296 p.
• 大きさ: 22 cm
• 分類:
  • DC20 : 658.848
• 親書誌ID:
  • BA00529155