Schaum's outline of theory and problems of advertising

Author(s)

• Holtje, Herbert

Bibliographic Information

Schaum's outline of theory and problems of advertising

by Herbert F. Holtje

（Schaum's outline series）

McGraw-Hill, c1978

Other Title

Theory and problems of advertising

Note

Includes index

• NCID: BA23837280
• ISBN:
  • 007029660X
• LCCN: 78002247
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: 183 p.
• Size: 28 cm
• Classification:
  • LCC : HF5821
  • DC : 659.1
• Subject Headings:
  • LCSH : Advertising
  • LCSH : Advertising -- Problems, exercises, etc
• Parent Bibliography ID:
  • BA00566286