The creation of meaning in advertising : interaction of figurative advertising and individual differences in processing styles

著者

    • Dingena, Marian

書誌事項

The creation of meaning in advertising : interaction of figurative advertising and individual differences in processing styles

Marian Dingena

(Tinbergen Institute research series, 62)

Thesis Publishers, 1994

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注記

Summary in Dutch

"Also publ. as thesis Rotterdam, 1994"--Verso t.p

Includes bibliographical references (p. [203]-216) and index

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