Why your corporate culture change isn't working -- and what to do about it
著者
書誌事項
Why your corporate culture change isn't working -- and what to do about it
Gower, c1994
- :hbk
- :pbk
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内容説明・目次
内容説明
Eighty percent of all change programmes fail. This text attempts to explain why, and how the other 20 percent succeed. Change is a risk, yet most organizations today face radical change in order to survive. Markets expand and contract, technology revolutionizes whole industries, companies merge, are taken over, go public or go back to being private. Such comments, and reasons for success or failure in a wide variety of companies are reflected in the fictitious case studies that form the core of this text. Each follows the same pattern of short narrative, discussion, key points, and concluding principles. The book is rooted in real experience which should increase the chance of the change programme succeeding.
目次
Part 1 Organizational culture and change. Part 2 The methodology of change - fictitious case studies to help you plan. Part 3 Implementing change - 13 more to demonstrate common mistakes. Part 4 Successful culture change.
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