Managing customer value : creating quality and service that customers can see

著者

• Gale, Bradley T.
• Wood, Robert Chapman

書誌事項

Managing customer value : creating quality and service that customers can see

Bradley T. Gale with Robert Chapman Wood

Free Press , Maxwell Macmillan Canada , Maxwell Macmillan International, c1994

注記

Includes bibliographical references (p. 407-416) and index

• NII書誌ID(NCID): BA23855500
• ISBN:
  • 0029110459
• LCCN: 93041905
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York,Toronto,New York
• ページ数/冊数: xxii, 424 p.
• 大きさ: 25 cm
• 分類:
  • NDC9 : 675
  • LCC : HF5415.157
  • DC20 : 658.8/12
• 件名:
  • LCSH : Quality of products -- Evaluation
  • LCSH : Consumer satisfaction -- Evaluation
  • LCSH : Marketing -- Management