Successful sport marketing

Author(s)

• Stotlar, David Kent

Bibliographic Information

Successful sport marketing

David K. Stotlar

WCB Brown & Benchmark, c1993

Note

Includes bibliographical references and index

• NCID: BA23868386
• ISBN:
  • 069714559X
• LCCN: 92072968
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Madison, Wisc.
• Pages/Volumes: xii, 227 p.
• Size: 23 cm
• Classification:
  • LCC : GV716
• Subject Headings:
  • LCSH : Sports -- United States -- Marketing
  • LCSH : Corporate sponsorship -- United States