Computer modelling and expert systems in marketing

Author(s)

• Moutinho, Luiz
• Curry, Bruce
• Davies, Fiona
• Rita, Paulo

Bibliographic Information

Computer modelling and expert systems in marketing

Luiz Moutinho ... [et al.]

Routledge, c1994

Note

Includes bibliographical references and indexes

Details

• NCID: BA23888838
• ISBN:
  • 0415089832
• LCCN: 94007100
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London ; New York
• Pages/Volumes: xii, 221 p.
• Classification:
  • LCC : HF5415.13
  • DC20 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management -- Simulation methods
  • LCSH : Computer simulation
  • LCSH : Expert systems (Computer science)