Computer modelling and expert systems in marketing

著者

• Moutinho, Luiz
• Curry, Bruce
• Davies, Fiona
• Rita, Paulo

書誌事項

Computer modelling and expert systems in marketing

Luiz Moutinho ... [et al.]

Routledge, c1994

注記

Includes bibliographical references and indexes

詳細情報

• NII書誌ID(NCID): BA23888838
• ISBN:
  • 0415089832
• LCCN: 94007100
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: London ; New York
• ページ数/冊数: xii, 221 p.
• 分類:
  • LCC : HF5415.13
  • DC20 : 658.8
• 件名:
  • LCSH : Marketing -- Management -- Simulation methods
  • LCSH : Computer simulation
  • LCSH : Expert systems (Computer science)