European casebook on cooperative strategies

書誌事項

European casebook on cooperative strategies

edited by Johan Roos

(European casebook series on management)

Prentice Hall, 1994

  • : pbk

大学図書館所蔵 件 / 14

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注記

Includes bibliographical references

内容説明・目次

内容説明

Co-operative strategies are looked at from a strategic management perspective, illustrating important managerial challenges, formulation and implementation of strategy, strategy content and process issues, cross-cultural management leadership, EC and global-local regional challenges. This casebook illustrates the three underlying perspectives of the firm which create competitive advantages - the environmentally based, the resource based and the competence based.

目次

  • Cases
  • standards strategies for telepoint - the failure of co-operation
  • OCG Microelectronic Materials Inc. (Ceiba-Geigy and Olin)
  • the J2T alliance (Telefunken, Thorn EMI and JVC)
  • SEMEX Canada
  • Russki adventures
  • Midwest hospital and Polish Inc.
  • learning by doing IF assistor (IBM-Fellesdata AS)
  • Royal Bank of Scotland and Banco Santander of Spain
  • Corning-Asahi-Siecor
  • Benetton
  • Cap Gemini Sogeti
  • LACER SA - Euroalliance
  • internal alliances for growth
  • SKF
  • Pellence et Motte
  • Group Bull, NEC and Honeywell
  • Hoechst-Cekanese.

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