Product/market strategies of small and medium-sized enterprises

Author(s)

• Bamberger, Ingolf

Bibliographic Information

Product/market strategies of small and medium-sized enterprises

Ingolf Bamberger, editor

Avebury , Ashgate, c1994

Note

Includes bibliographical references

Description and Table of Contents

Description

Covers the product/market behaviour of small and medium-sized enterprises (SMEs), discussing its theoretical bases and relevant empirical data. The material has been written in the context of the STRATOS international research project - a study of 1100 SMEs in six European countries.

Table of Contents

Part 1 Foundations. Part 2 Competitive strategies of small and medium-sized enterprises and their determinants. Part 3 Strategies and the evolution of small and medium-sized enterprises.

by "Nielsen BookData"

Details

• NCID: BA23947664
• ISBN:
  • 185628963X
• LCCN: 94019635
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Aldershot, Hants, England,Brookfield, Vt., USA
• Pages/Volumes: viii, 417 p.
• Size: 23 cm
• Classification:
  • LCC : HD62.7
  • DC20 : 658.8
• Subject Headings:
  • LCSH : Small business -- Management
  • LCSH : Marketing -- Management
  • FREE : Business