Broadcasting/cable and beyond : an introduction to modern electronic media
著者
書誌事項
Broadcasting/cable and beyond : an introduction to modern electronic media
（McGraw-Hill series in mass communication）
McGraw-Hill, c1990
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
An introductory text to contemporary broadcasting and cable television, exploring each facet of the electronic media. It aims to cover basic principles, discussing how the electronic media evolved and how people will be affected by future technological developments.
目次
- The landscape
- programming
- development
- technology
- the audience
- regulation.
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