Broadcasting/cable and beyond : an introduction to modern electronic media
Author(s)
Bibliographic Information
Broadcasting/cable and beyond : an introduction to modern electronic media
（McGraw-Hill series in mass communication）
McGraw-Hill, c1990
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Note
Includes bibliographical references and index
Description and Table of Contents
Description
An introductory text to contemporary broadcasting and cable television, exploring each facet of the electronic media. It aims to cover basic principles, discussing how the electronic media evolved and how people will be affected by future technological developments.
Table of Contents
- The landscape
- programming
- development
- technology
- the audience
- regulation.
by "Nielsen BookData"
