Modern business administration
Author(s)
Bibliographic Information
Modern business administration
Pitman, 1994
6th ed
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Description and Table of Contents
Description
The sixth edition of this popular introductory text on business administration and management has been fully updated to incorporate the latest issues. In maintaining the successful formula of the fifth edition, it is still the best British text on the market and remains on the recommended reading lists for many courses.
User-friendly in its approach, this text covers a wide range of issues including small business, ethics, total quality management and women in management.
Table of Contents
PART 1 MANAGEMENT PRINCIPLES
1. Nature of Management
2. Business and its External Environment
3. Corporate Strategy and Planning
4. Organizing
5. Directing
6. Controlling
PART 2 MANAGEMENT IN ACTION
7. Marketing and Sales Management
8. Production
9. Human Resource Management
10. Administrative Management
by "Nielsen BookData"
