The global challenge : building the new worldwide enterprise
著者
書誌事項
The global challenge : building the new worldwide enterprise
McGraw-Hill, 1994
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
For all organizations, working and competing in a worldwide market is a fact of everyday business life. In spite of a general acceptance of this "globalization", managing the problems and opportunities that it presents is something that senior executives and managers are trying to come to terms with. "The Global Challenge" offers a comprehensive guide to the issues of international business - competition, global changes, vision, structure, strategy, organizational change and competencies required - presented in a simple, practical style. Incorporating research conducted among senior executives, the authors address problems in management structures, human resources and culture that are central to making a success of globalization.
目次
The Problem and the Challenge.The New World Economy.Global Strategic Vision.Global Learning and Decision Making.Formal Organization and Structure.Multinational Structure (Decentralized, European Model).International Structure (Bipolar, American Model).The Global Manager and Global Attitudes.The Global Manager and Change.The Global Manager and Skillful Action.The Global Managers' Understanding of National and Organizational Culture and Avoiding Cultural Errors.Quality Challenges and Globalization Process.
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