CiNii Books - Strategy and performance of foreign companies in Japan

Despite the competitive nature of the Japanese market, a large number of foreign companies are successful in terms of profits, innovation and reverse technology. In fact, some are so successful that their profit levels in Japan exceed those elsewhere. It is an unfounded myth that the Japanese market is unprofitable for foreign companies. Foreign companies succeed in part by utilizing Japanese CEOs, a high degree of autonomy, and individual creative resources; they fail because of a lack of understanding of the intensity of competition and demanding customers in the Japanese market. A comprehensive, empirical study of a large number of foreign companies doing business in Japan show that the majority of these firms classify themselves as successful. Only six percent were failures. The companies that are successful display an ability to use their own resources to create new technologies and new products and then transfer them back to the parent company. Findings from the study suggest that there are a number of inadequacies in the existing theories of MNEs and FDIs. Practical conclusions are offered to foreign companies who plan to invest in Japan, as well as to foreign and Japanese policymakers who seek to boost FDI in Japan.

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List of Figures List of Tables Preface Explanatory Notes Executive Summary Studying Foreign Companies in Japan Japanese Economy Successful Foreign Companies in Japan Investment and Management Strategies Human Resource Management Strategy Marketing Activities of Foreign Companies Production and Research & Development Key Success Factors and Advice to Foreign Companies Implications References Appendix A: Questionnaire for Survey Study Appendix B: Statistical Tables Appendix C: Acknowledgments to Participating Foreign Companies in the Survey, Ministries, Banks, and Industrial Associations Index

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Strategy and performance of foreign companies in Japan

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