Executive economics : ten essential tools for managers
Author(s)
Bibliographic Information
Executive economics : ten essential tools for managers
Free Press, c1994
Available at / 23 libraries
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Note
Includes bibliographical references and index
Description and Table of Contents
Description
As a science of decision-making, modern economics is unparalleled in its disciplined exploration of social dilemmas. This book explains how economic thinking can help clarify business decisions. Using ten basic principles for calculating accurate costs, benefits, and prices, the author shows how all decisions can be reduced to two questions: What is it really worth? What must I give up to get it? Using running examples from both large and small companies, the book shows executives how they can succeed using the creative discipline of the skilled economist.
by "Nielsen BookData"
