Does your company need multimedia? : how to maximise the commercial benefits
Author(s)
Bibliographic Information
Does your company need multimedia? : how to maximise the commercial benefits
Financial Times : Pitman, 1993
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Note
Includes bibliographical references and index
Description and Table of Contents
Description
This book is an introduction to all new multimedia technologies. It describes the technologies without the usual jargon and identifies the changing business factors that provide opportunities for exploiting converging technologies. The book, illustrated with examples, describes the impact that new media technologies will make on business in the 1990s, and enables managers to understand the new technologies and their impact. Key Features: provides case studies of how major companies (including Shell, TSB Bank, and the Bradford and Bingley Building Society) are already using the technologies to competitive advantage; addresses the need for innovation; outlines issues that must be confronted in order to maximise commercial benefit; the author has practical experience of introducing multimedia to companies e.g. multimedia safety training on oil rigs. Market: Senior and middle management in industry.
by "Nielsen BookData"