Tested advertising methods

Author(s)

• Caples, John

Bibliographic Information

Tested advertising methods

John Caples

Harper, c1961

Rev. and enl

Note

Includes index

Details

• NCID: BA24063188
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xii, 308 p.
• Size: 22 cm
• Classification:
  • LCC : HF5823
  • DC : 659.13/2
• Subject Headings:
  • LCSH : Advertising