Cars : analysis, history, cases
Author(s)
Bibliographic Information
Cars : analysis, history, cases
Berghahn Books, 1994
- : [hardback]
- : pbk
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Note
Bibliography: p. [246]-250
Includes index
Description and Table of Contents
Description
Through developing an original analytical framework that, for the first time, systematically relates productive, market and financial variables, the authors are able to rewrite the history of the car business since Henry Ford.
Table of Contents
Introduction
Chapter 1. Financial and Physical Characteristics
Chapter 2. Investment and Productive Intervention
Chapter 3. Better Flow or Lower Wages
Chapter 4. Market Characteristics and Volume Fluctuations
Chapter 5. Unbalanced International Trade
Chapter 6. Ford and Toyota: Myth, Romance and Illusion
Chapter 7. BMC/BLMC/BL: Market-led Failure
Chapter 8. Western Europe: The Weak Industry and the Irresolute Confederation
Chapter 9. America versus Japan: Bad Companies or Different Social Settlements
Bibliography
Index
by "Nielsen BookData"