The small business handbook : a comprehensive guide to starting and running your own business
著者
書誌事項
The small business handbook : a comprehensive guide to starting and running your own business
Simon & Schuster, c1994
Updated and rev. ed
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注記
"A Fireside book."
Includes bibliographical references and index
収録内容
- What it takes to succeed in your own business
- How to choose the right business for you
- Customer targeting : how to optimize your chances for success
- How to join the business community
- How to estimate your financial needs
- Finding the right location
- An introduction to small business management
- The management of human resources
- Leadership in management
- Production : processes and plant
- Manufacturing : inventory and materials
- Marketing and product/service management
- The management of prices
- Promotion management
- Distribution management
- Marketing research
- Managing the company's finances
- How to protect your business
- Legal aspects for the small firm
- Taxation and your business
- Improving results in your manufacturing plant
- Improving results in your wholesale business
- Improving results in your retail store
- Improving results in your service business
- Growth and continuity