Managing cooperative advertising : a strategic approach

Author(s)

• Young, Robert F. (Robert Freeman)
• Greyser, Stephen A.

Bibliographic Information

Managing cooperative advertising : a strategic approach

Robert F. Young, Stephen A. Greyser

LexingtonBooks, c1983

Note

Bibliography: p. 169-170

Details

• NCID: BA24095377
• ISBN:
  • 0669063010
• LCCN: 82048572
• Country Code: us
• Title Language Code: eng
• Text Language Code: und
• Place of Publication: Lexington, Mass.
• Pages/Volumes: x, 170 p.
• Size: 24 cm
• Classification:
  • LCC : HF5827.4
  • DC19 : 659.1
• Subject Headings:
  • LCSH : Cooperative advertising