Managing cooperative advertising : a strategic approach

Author(s)
Bibliographic Information

Managing cooperative advertising : a strategic approach

Robert F. Young, Stephen A. Greyser

LexingtonBooks, c1983

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Note

Bibliography: p. 169-170

Details
  • NCID
    BA24095377
  • ISBN
    • 0669063010
  • LCCN
    82048572
  • Country Code
    us
  • Title Language Code
    eng
  • Place of Publication
    Lexington, Mass.
  • Pages/Volumes
    x, 170 p.
  • Size
    24 cm
  • Classification
  • Subject Headings
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