Global corporate identity : the cross-border marketing challenge

著者

• Lubliner, Murray J.

書誌事項

Global corporate identity : the cross-border marketing challenge

Murray J. Lubliner

Rockport Publishers, 1994

内容説明・目次

内容説明

This collection features some of the most up-to-date and effective design consultancy programmes from around the world. Programmes from the top 23 corporate identity design consultancy firms are featured, containing examples from campaigns including Texaco, Gillette, Heinz and Continental Airlines.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA24118665
• ISBN:
  • 1564961109
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Cincinnati
• ページ数/冊数: 171 p.
• 大きさ: 31 cm