Global corporate identity : the cross-border marketing challenge

Author(s)

    • Lubliner, Murray J.

Bibliographic Information

Global corporate identity : the cross-border marketing challenge

Murray J. Lubliner

Rockport Publishers, 1994

Available at  / 5 libraries

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Description and Table of Contents

Description

This collection features some of the most up-to-date and effective design consultancy programmes from around the world. Programmes from the top 23 corporate identity design consultancy firms are featured, containing examples from campaigns including Texaco, Gillette, Heinz and Continental Airlines.

by "Nielsen BookData"

Details

  • NCID
    BA24118665
  • ISBN
    • 1564961109
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Cincinnati
  • Pages/Volumes
    171 p.
  • Size
    31 cm
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