Global corporate identity : the cross-border marketing challenge
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Bibliographic Information
Global corporate identity : the cross-border marketing challenge
Rockport Publishers, 1994
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Description and Table of Contents
Description
This collection features some of the most up-to-date and effective design consultancy programmes from around the world. Programmes from the top 23 corporate identity design consultancy firms are featured, containing examples from campaigns including Texaco, Gillette, Heinz and Continental Airlines.
by "Nielsen BookData"