Public relations techniques
著者
書誌事項
Public relations techniques
Harcourt Brace College Publishers, c1994
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
Public Relations Techniques provides students with a functional approach to the creation of an information campaign. A strong strategic focus ensures that students understand the how, when and why of public relations. Features: * Theory-first approach provides an overview before the individual elements are covered. * Checklists at each stage in campaign development allow students to examine their practices. * Inclusion of information on the use of new technologies introduces students to the world of video-conferences and database management. * Distninct discussion of marketing, business and media communication prepares students to work with all job contacts. * Colour section adds interest to the discussion of commercial art production. * Boxed case studies introduce students to the process of campaigns.
目次
The Roles and Functions of Techniques in Public Relations Theory. Planning and Executing the Public Relations Campaign. Media Relations. Public Relations Writing. Preparing News Releases and Press Kits. Catering to the Press. Using Radio. Television and Cable. New Technologies: Video, Computers, And Telecommunications. Preparing to Speak. Brochures and Direct Mail. Newsletters and Magazines. Photographs and Illustrations. Slides and Film. Exhibits and Special Events. Annual Reports and Financial Writing. Public Relations Advertising. Business Communications. Marketing Communication. Legal Requirements.
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