Dress codes : meanings and messages in American culture

著者

書誌事項

Dress codes : meanings and messages in American culture

Ruth P. Rubinstein

Westview Press, 1995

  • : hbk
  • : pbk

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注記

Includes bibliographical notes (p. 265-292), bibliography (p. 293-301) and index

内容説明・目次

巻冊次

: hbk ISBN 9780813322827

内容説明

An analysis of the meaning and relevance of clothing in American culture. The book presents 19th-century theories of clothing and an up-to-date analysis of the images of power and authority, gender, seduction, wealth and beauty, youth and health, and leisure and political hierarchy.

目次

  • Introduction - dress in societal discourse
  • 19th-century theories of clothing. Part 1 Characteristics of modern social discourse: new institutional patterns of discourse spirituality
  • dressing the public self. Part 2 Clothing signs and social imperatives: the image of power
  • the image of authority
  • gender images
  • seductive images. Part 3 Clothing symbols and cultural values: wealth and beauty
  • leisure and political hierarchy
  • commerce and fashion
  • beauty as perfection of the physical form
  • the youth ideal
  • the health ideal. Part 4 "Publicspeak": clothing tie-signs
  • clothing tie-symbols
  • the Presidency and contemporary fashion
  • the personal self.
巻冊次

: pbk ISBN 9780813322834

内容説明

Rich with illustrations, Dress Codes systematically analyzes the meaning and relevance of clothing in American culture. Presented here in one book for the first time are theories of clothing and an up-to-date analysis of images of power and authority, gender, seduction (the sexy look, the alluring look, the glamorous look, the vulnerable look), wealth and beauty, youth and health, and leisure and political hierarchy. Taken together, the chapters offer to the student and the general reader a complete semiotics of clothing in a form that is highly readable, very entertaining, and thoroughly informative. The illustrations provide fascinating glimpses into the history of American fashion and clothingalong with their antecedents in Europeas well as a fine collection of images from the more familiar world of contemporary America. }Rich with illustrations, Dress Codes systematically analyzes the meaning and relevance of clothing in American culture. Presented here in one book for the first time are theories of clothing and an up-to-date analysis of images of power and authority, gender, seduction (the sexy look, the alluring look, the glamorous look, the vulnerable look), wealth and beauty, youth and health, and leisure and political hierarchy. Taken together, the chapters offer to the student and the general reader a complete semiotics of clothing in a form that is highly readable, very entertaining, and thoroughly informative. The illustrations provide fascinating glimpses into the history of American fashion and clothingalong with their antecedents in Europeas well as a fine collection of images from the more familiar world of contemporary America.After ten years of teaching and research, Rubinstein has identified six distinct categories of dress in American society, upon which Dress Codes is based. Clothing signs have only one meaning and are instituted by those in authority as required attire (police uniform, nuns attire); clothing symbols, which have several meanings and involve individual choice (designer clothing, jewelry); clothing tie-signs, which are specific types of clothing that indicate membership in a community outside mainstream culture (Hasidic, Amish, or Hare Krishna attire); clothing tie-symbols, which act as a means of broader social affiliation emanating especially from fears, hopes, and dreams (Save the Earth clothing, Pro-Choice T-shirts, Madonnas crosses); personal dress, which refers to the I component we bring in when dressing the public self (bowtie, dramatic, or artistic attire); and contemporary fashion, which is the interaction between political and economic events and consumer sentiments, involving public memory.Written in a lively and entertaining style, Dress Codes will fascinate both general readers and students interested in the history of fashion and costume, fashion design, human development, and gender studies. }

目次

  • Introduction
  • Dress in Societal Discourse
  • Nineteenth-Century Theories of Clothing
  • Characteristics Of Modern Social Discourse
  • New Institutional Patterns of Discourse
  • Dressing the Public Self
  • Clothing Signs And Social Imperatives
  • The Image of Power
  • The Image of Authority
  • Gender Images
  • Seductive Images
  • Clothing Symbols And Cultural Values
  • Wealth and Beauty
  • Leisure and Political Hierarchy
  • Commerce and Fashion
  • Beauty as Perfection of Physical Form
  • The Youth Ideal
  • The Health Ideal
  • Publicspeak
  • Clothing Tie-Signs
  • Clothing Tie-Symbols
  • The Presidency and Contemporary Fashion
  • The Personal Self
  • Conclusion

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