Globalization of consumer markets : structures and strategies

著者

• Hassan, Salah S.
• Kaynak, Erdener

書誌事項

Globalization of consumer markets : structures and strategies

Salah S. Hassan, Erdener Kaynak, editors

International Business Press, c1994

• pbk. : acid-free paper

注記

Includes bibliographical references and index

• NII書誌ID(NCID): BA24149079
• ISBN:
  • 1560244291
  • 1560244305
• LCCN: 93010607
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: xxi, 333 p.
• 大きさ: 23 cm
• 分類:
  • LCC : HF1416
  • DC20 : 658.8/48
• 件名:
  • LCSH : Export marketing -- Management
  • LCSH : Advertising -- Standards
  • LCSH : Consumer behavior
  • LCSH : International business enterprises -- Management