Enhancing knowledge development in marketing : perspectives and viewpoints

著者

• Varadarajan, P.
• Menon, Anil
• American Marketing Association

書誌事項

Enhancing knowledge development in marketing : perspectives and viewpoints

edited by P. Rajan Varadarajan and Anil Menon

American Marketing Association, c1993

注記

"Selected papers presented at special sessions on enhancing knowledge development in marketing at the 1989 AMA Summer Marketing Educators' Conference"--P. viii

詳細情報

• NII書誌ID(NCID): BA24149487
• ISBN:
  • 0877572364
• LCCN: 94187628
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Chicago
• ページ数/冊数: x, 75 p.
• 大きさ: 23 cm
• 分類:
  • LCC : HF5415.2
  • DC20 : 658.8/13
• 件名:
  • LCSH : Marketing research -- Congresses