Readings in global marketing management

Author(s)

• Patty, C. Robert
• Vredenburg, Harvey L.

Bibliographic Information

Readings in global marketing management

edited by C. Robert Patty [and] Harvey L. Vredenburg

Appleton-Century-Crofts, c1969

Note

Includes bibliographical references

Details

• NCID: BA2416927X
• ISBN:
  • 0390698385
• LCCN: 69015370
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xix, 504 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.13
  • DC : 658.8/008
• Subject Headings:
  • LCSH : Marketing -- Management -- Addresses, essays, lectures