Strategic partnering
著者
書誌事項
Strategic partnering
McGraw-Hill, c1993
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注記
Includes index
内容説明・目次
内容説明
Resource-strapped entrepreneurs and small business owners scramble for funding and assistance from family and friends, venture capitalists, wealthy individuals, or government-guaranteed loans. But now there's another brand-new source of launch capital on the scene today: strategic alliances with large corporations. A. David Silver explores the advantages of this source of capital in "Strategic Partnering". Detailing the anatomy of strategic alliances and why corporations are eager to invest in them, he guides the reader through matching a beginning company to the most likely corporate partner, how and when to approach potential partners, writing a surefire business plan, and the six steps to closing the deal. Ready-to-use sample documents include a confidential disclosure agreement and a licensing agreement. "Strategic Partnering" also features an exclusive directory of the most active strategic partners in the United States and abroad.
Readers will see how both sides benefit: the small business gets start-up money, R&D assistance, selling and marketing expertise, and an array of corporate resources; the investing corporation gets partial ownership plus the right to make or market a new product. From IBM to Dow Jones, Alcoa, Nippon Steel, and more, companies are jumping into strategic partnerships - offering a wealth of opportunity for the entrepreneur and small company.
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